You’re probably familiar with Best Western®. Families and all types of travelers turn to our brand for reliability, consistent delivery of service, value and just as importantly, the caring spirit that runs throughout the brand and hotels across the world. But what about meetings and events?
It might surprise you to learn that Best Western Hotels® & Resorts is actually a collection of 10 brands spanning from midscale to upper upscale – not to mention exciting boutique and lifestyle brands, like Vīb®, Aiden® by Best Western, and GLō®. It might also surprise you to learn that Best Western Hotels & Resorts® is just one of three standout hotel companies, along with WorldHotelsTM Collection and SureStay Hotel Group®, forming the leading, global hospitality network, BWH Hotel Group®, with approximately 4,700 hotels across every chain scale segment, in over 100 countries and territories worldwide.
There’s more than meets the eye with BWH Hotel Group, and yes, that includes not only meeting space but also our fantastic meeting/event planner loyalty program, Planners Advantage.
Read on to learn about how BWH’s portfolio of hotels should have you rethinking what you should expect—and deserve—out of a venue hosting your next meeting.
Four brands comprise this group of independent, luxury hotels ready to transform your meeting into an experience.
The one that started them all features the longest-standing, iconic brands you know and love. The historic success of Best Western®, Best Western Premier®, BW Signature Collection® by Best Western, Executive Residency by Best Western®, Best Western Plus®, and BW Premier Collection® by Best Western is hardly an accident. To put it plainly: Guests feel welcomed here. Comfort is king and is what keeps so many leisure and business travelers coming back.
Knowing some guests prefer other options, we expanded opportunities with the additions of new-concept boutique brands: Vīb®, Sadie® Best Western, Aiden® by Best Western, and Glō®. These properties specialize in unique stays, adding sophistication and local flair, which is so important to today’s travelers and meeting/event goers.
Vīb® is a vibrant experience for today’s connected traveler. With locations in Denver; Tempe; and Springfield, Mo., Vīb is a rewarding urban-cool experience that delights, amazes, and exceeds expectations. Explore more with this story on Milestone Birthdays featuring the Vīb® Hotel by Best Western Phoenix-Tempe.
Sadie® Best Western encourages you to be playful and enjoy your whole journey – Sadie is the start. Sync your heart to the city, like Manhattan, Baltimore, and Tampa.
Aiden® by Best Western is created with character, embodying the dichotomy of warm and cool, chic and off-beat. Connected to the spirit of adventure, Aiden has locations in Austin, Berkeley, Scottsdale, and Georgia. Check out our Austin Guide featuring the Aiden by Best Western @ Austin City Hotel.
Glō® is bright, bold, and rewarding – a shining icon of welcome to all. A hub for the business traveler and road warrior, a respite for families, and a modern experience for all. Locations are found in hip destinations such as Brooklyn; Asheville, N.C.; Lexington, Ky.; Nashville; Hollywood, Fla.; Ottawa, Ontario; and Desoto, Texas. Your stay just got brighter.
A rapidly growing group of hotels, with more than 260 properties, SureStay excels at premium economy options. Comprised of four distinctive brands, SureStay Hotel Group offers traditional and longer stay travelers comfort and value while away from home. Found in desirable locations across the country, this brand appeals to budget-conscious planners who won’t sacrifice comfort and amenities.
BWH Hotel Group values your patronage. Saying thank you doesn’t seem like enough in today’s competitive marketplace. We know planners have choices when booking hotel rooms and meetings. We also believe our wide-ranging portfolio of options is a can’t-miss proposition.
The best part for planners is BWH is willing to put its money where its mouth is by way of the Planners Advantage Program. Highlights include:
There’s no one-size-fits-all solution for meeting and event planners. The industry needs room to adapt to challenges. Luckily, BWH Hotel Group has meeting and event space for you! Whatever a planner’s needs are, there is solution. Come see for yourself why BWH will surpass your expectations, and join the Planners Advantage Program today.
