The hospitality industry is always changing, and recent years have been no different. Priorities within the travel landscape are shifting for leisure and business travelers alike with a focus on authentic, connected experiences that feature modern amenities at every turn. Best Western Hotels & Resorts has a history of beating hospitality trends to the market. Here are five new trends Best Western is predicting for 2019.
It’s no surprise that travelers expect free high-speed internet during their stay. For many travelers, especially in international destinations, Wi-Fi is a vital amenity for connecting to family at home without depending on cellular data. Each of Best Western’s 4,200 locations worldwide offers free high-speed internet for guests. Business travelers can take advantage of this by staying connected with clients and employers while on-the-go.
When you go somewhere, you should feel immersed in the culture. The destination is on center stage for hotels that want to provide an authentic experience. This requires hotel owners and staff to be plugged into the local economy and personality of the town. Every Best Western Hotels & Resorts location is independently owned and operated, which contributes to the authentic experience guests have upon arrival.
Guests are searching for modern touches across their hotel experience, from their rooms to lobbies and beyond. Best Western Hotels & Resorts has invested more than $2 billion in recent renovation efforts that modernize the guest experience. Communal spaces are being expanded in existing and new hotel brands like Vīb and GLō, where guests can relax with a drink, local music and good company before they retire to their room.
Modern guests are as interested in getting great value as any generation of traveler. One of the most popular way to share offers and savings is with loyalty program enrollment. Today’s traveler expects personalized treatment, which is exactly what Best Western Rewards offers. Guests begin earning points that never expire on their first stay. With worldwide free night redemption and a plethora of gift card and product options, there is something for every traveler.
Guests looking for personalized service without sacrificing autonomy find the perfect balance in artificial intelligence. Best Western is providing options for guests, starting with the Best Western Rewards chatbot on Facebook Messenger, which is designed to provide information on a guests’ points and offer answers to common questions. Some Best Western hotels are already integrating a customized Amazon Alexa experience to make stays more convenient.
What hotel trends are you predicting for 2019? Today’s Best Western is a modern destination for tech-savvy travelers with locations in more than 100 countries around the world. Book your next stay at bestwestern.com
